FUTURE: Audience research

The purpose of this project, starting september 2018, is to gain more insights into the health-related information behavior of young and senior elderly. To do so, forty semi-structured interviews were conducted within the group of 50-80-year-olds. The interviews contain information on the sources that people use to search for and to scan health information but also on which sources they avoid. Next to that, the concept of trust and understanding of acquired health information was raised during the interviews.

Researchers